Many of these online sales throughout the pandemic likely went to marketplace giant Amazon.com Inc. (No. 1 in the 2020 Digital Commerce 360 Top 1000), as shoppers flocked to the marketplace to buy COVID-19-related goods, according to a recent study by Remazing GmbH, an agency that helps brands sell on Amazon. It found that 71% of the top 100 search terms on the U.S. Amazon marketplace were related to COVID-19 from mid-February to mid-March.
Remazing defined COVID-19 keywords as searches related to products that surged because of the virus such as face mask, disinfectant, hand sanitizer, N95 mask, thermometer for adults, rice, bread, rubbing alcohol and toilet paper.
